I can’t believe the day would ever come that I would think Bing.com would be worth searching.  We’ve all seen the advertisements that show a side-by-side comparison of two search engines with the winner being… “Bing.com!”

When Bing.com first came out, I immediately thought the company (Microsoft) was attempting to boost its own results by hijacking a direct input into your address bar and change it into a search.  What I mean by that is this:  I would type in, say, www.karenecarlson.com, and instead of it simply taking it to my website, it would instead, make it part of a Bing.com search.  That way, it makes it look like Bing is what brought you there.  I vowed to never use Bing.com again.

However, since Google.com changed its algorithms this summer using Panda and Penguin, I’ve found the so-called “google reset” to render the search engine virtually useless.

Google is now posting stories that are years old on the first page, including stories from people that have been dead for years, companies that are out of business and other such uselessness.

I called and talked to a friend of mine, a former Google.com executive.  He told me they change search results so people pay more for Google AdWords, those little ads that show up at the top of search results.  See this article:  Google Is Evil

In all of the articles, Google.com executives are quoted as saying their AdWords sales department and their search results algorithms are “unrelated,” yet the company reports an increase of 42% in pay-per-click advertising during that same time period.

So take it for what it’s worth – SEO companies (those that are meant to improve your Google.com results) are popping up like mushrooms after a good rain.  But at some point, government regulators need to take a look at these actions – it’s like your doctor injecting you with a disease only he can cure.  Sounds ridiculous, sure.

But the fact remains:  For the first time since Bing came out, I actually used Microsoft’s search engine to find something.  And if you can believe it, I found what I needed on Bing instead of Google.  Go figure.